Goal Setting for Brains that Hate Structure (but Need it Anyway)
⏰ Read Time: 8 Minutes
Feeling stuck in your business?
Sometimes, the problem isn’t a lack of ideas... It’s having too many. Other times, it’s not knowing what kind of project will actually move the needle. Whether you’re drowning in a sea of options or just staring at a blank to-do list, hoping inspiration will strike... I’ve got you.
This article will help you:
Understand the value of choosing one project at a time
Feel more confident about starting and finishing what you begin
Explore examples of strategic projects that can grow your business
See exactly how to break each one down into a 90-day action plan
If you’re still spinning your wheels trying to figure out what business is right for you, my free course Find Your Focus is a great place to start. It’ll help you sort through your long list of ideas and teach ADHD-friendly strategies for following through.
Why Projects Matter (and How to Pick One)
Projects are where clarity meets momentum. They differ from your routine business operations, the anchor tasks that keep your business afloat.
Projects are those bigger-picture, business-growing, new-direction kind of efforts. They require focused energy, intention, and (let’s be real) a lot of executive function.
If you haven’t read it yet, check out my ADHD-friendly Project Management series - it’ll walk you through exactly how to plan and finish what you start.
I recommend choosing only one big project at a time, especially if you’re neurodivergent, balancing a lot in life, or just over the hustle.
(And if you’ve been around here a while, you know I also recommend keeping one side project that’s just for joy. Redecorating a room, walking 100 miles, making art, seeing friends every week; whatever reminds you that you didn’t start your business to stress and hustle 24/7.)
Before you dive into a new project, take a minute to connect to your why:
What makes this project feel meaningful right now?
How will finishing it feel in your body?
Who will you celebrate with when it’s done?
What tangible result are you hoping for? More time? Passive income? Consistent leads?
Write it down. Picture the finish line. Let your why be your fuel.
Now for the Juicy Stuff:
I’ve highlighted 10 potential projects that can help grow your business.
And because I’m Midwestern (we’re kind people!) and believe in over-delivering, I’m including sample 90-day action plans (just like what you’d get in a Momentum Mapping session) for each one on the house!
5 Strategic Projects to Grow Your Business:
Each of the following projects includes:
What it is
Why it matters (ROI + when to expect results)
Three Milestones (30 Day Sprints) + the Momentum Mapping Tasks to get you there
Create or Revamp Your Website
Develop a Digital Product
Create a Content Marketing Strategy
Plan and Market a Workshop/Webinar
Plan a Product or Service Launch
How to Create or Revamp Your Website in 90 Days
Why this project matters: Your website is your digital home base. Whether booking clients, selling products, or just needing a legit-looking link for your Instagram bio, a website builds trust and authority. A solid, strategic site can convert visitors into buyers, help with SEO, and give you confidence in sending people to your little corner of the internet.
ROI :
Result: Clarity on your services, better client conversion, long-term visibility
Return timeline: 1–3 months after launch, depending on traffic and promotion
🗓 90-Day Momentum Map
Milestone 1: Define Your Website Goals + Structure
Map out 3–5 essential pages (Home, About, Services, Contact, etc.)
Write or draft a rough copy for each page
Collect visual assets (photos, logo, brand colors)
Milestone 2: Build It Out + Test
Start designing one page at a time—keep it simple and clean
Test all links and make sure it works on mobile
Ask a friend to give feedback
Milestone 3: Launch + Share
Create a launch announcement (email, IG post, story, etc.)
Add the link to your social profiles and email signature
Schedule weekly visibility tasks to drive traffic (e.g., blog posts, sharing testimonials)
(You don’t have to do this alone. Momentum Mapping provides a tailored plan and partner to help you follow through.)
How to Develop a Digital Product in 90 Days
Why this project matters: Digital products allow you to monetize your expertise without trading time for money. Once created, they can be sold repeatedly with minimal additional effort.
ROI :
Result: Passive income, baby!
Return timeline: If marketed consistently, a well-aligned product can start generating sales within 30–90 days.
🗓 90-Day Momentum Map
Milestone 1: Define Your Product & Audience
Survey or DM your audience to validate the topic
Choose your product format (ebook, template, course, etc.)
Write a simple one-paragraph promise for what your product will do
Milestone 2: Create the Product
Write/record content one section at a time
Design your product or outsource a template
Upload the final version to your platform
Milestone 3: Prep for Launch
Write a simple sales page or product description
Set up payment and delivery automation
Draft 3–5 promotional emails or posts
(You don’t have to do this alone. Momentum Mapping provides a tailored plan and partner to help you follow through.)
How to Create a Content Marketing Strategy in 90 Days
Why this project matters: A content strategy saves you time and gives your marketing clarity. Taking time to batch it and create a repeatable system ensures consistency is doable.
ROI :
Result: Attract the right people, position yourself as a helpful expert, and build trust before the sales pitch.
Return timeline: With the right strategy, content marketing can grow your audience within weeks.
🗓 90-Day Momentum Map
Milestone 1: Define Content Goals & Channels
Identify ideal clients and their top pain points
Choose 1–2 primary content platforms & Decide on a posting frequency that feels sustainable
Create a “content vault” with post ideas
Milestone 2: Map Out a 30-Day Calendar
Draft titles or topics for each post
Block time weekly to batch or draft content
Create templates for visual content
Milestone 3: Optimize & Automate
Reuse content in different formats (video, carousel, blog)
Schedule posts using a free tool (like Buffer or Later)
Set metrics for success (comments, clicks, etc.)
(You don’t have to do this alone. Momentum Mapping provides a tailored plan and partner to help you follow through.)
How to Implement a Webinar or Workshop Strategy in 90 Days
Why this project matters: Live events foster connections and can help convert warm leads into paying customers. They also create urgency and allow you to highlight your expertise.
ROI :
Result: Visibility & Warm Leads
Return timeline: Expect leads and sales within 1–4 weeks of running your first event.
🗓 90-Day Momentum Map
Milestone 1: Plan the Workshop
Choose a topic that solves a specific problem
Create a simple landing page or sign-up form
Outline your lesson plan/slides
Milestone 2: Promote Your Event
Create a promo sequence (3–5 posts or emails) & schedule reminders before the event
Offer a bonus for attendees or fast-action buyers
Practice your presentation
Milestone 3: Host + Follow-Up
Deliver the workshop and invite questions
Send a replay with a call to action
Follow up with attendees individually or by segment
(You don’t have to do this alone. Momentum Mapping provides a tailored plan and partner to help you follow through.)
How to Plan a Product or Service Launch in 90 Days
Why this project matters: A solid launch strategy builds momentum, boosts sales, and prevents last-minute chaos. Whether it’s a new service, course, or offer, giving your launch a proper runway sets you up for aligned growth.
ROI :
Result: Focused visibility, increased engagement, and new income.
Return timeline: Launches can generate immediate sales (especially with a warm audience), with ripple effects over 1–3 months after
🗓 90-Day Momentum Map
Milestone 1: Clarify the Offer + Launch Goals
Define your offer: what it is, who it helps, and what problem it solves.
Decide on your pricing, format, and what’s included. Select open and close dates.
Set realistic goals for sales, leads, and visibility (subscribers or followers)
Milestone 2: Build Your Launch Assets
Write your sales page or offer description.
Create promotional content (emails, posts, stories, etc.)
Set up checkout/payment systems + onboarding emails.
Milestone 3: Launch + Debrief
Warm up your audience with pre-launch content.
Announce the offer with clear, compelling messaging.
Go live, host a workshop, or share client stories/testimonials.
(You don’t have to do this alone. Momentum Mapping provides a tailored plan and partner to help you follow through.
Let’s be real—choosing a project is only half the battle. The magic happens when you actually finish it. Whether you're dreaming up a digital product, revamping your website, or finally making a content strategy that doesn’t make you want to cry, I hope this post gave you a clear next step (or at least a sigh of relief that you’re not alone in the chaos).
If any of these projects sparked something for you, I’d love to know:
✨ Which one feels most exciting—or doable—right now?
💬 Drop it in the comments and let’s cheer each other on.
Because progress is so much easier when you’re not doing it alone. 💛
